Why don't stand designers understand the brief first time?

Photo by Towfiqu barbhuiya on Unsplash

From time to time, we hear comments like this: 

“I’m getting fed-up and frustrated with stand designers who don’t seem to grasp the brief I’ve provided. Their lack of understanding the first time around slows the whole process of getting a new stand. Re-briefing is required, updated drawings and quotes must be produced; it’s all a complete pain and a waste of time. How can I change things?”

We get it, and we understand the frustration. 

First, a big caveat, the people we hear these comments from and happily, not often, are not talking about us but other companies they are or have been working with. 

Now before you think we’re about to denigrate other stand builders, let’s say that usually, when someone has this problem, it’s because; 

1. The written brief doesn’t contain enough detail
2. The brief keeps changing or being added to 
3. Not enough time has been allowed in which to produce a thought-through and fully costed design  

Regarding point 3; it's not unusual for companies like ours to receive detailed stand design and cost requests at short notice. 

Sometimes, we're talking twenty-four to forty-eight hours!

And when this happens, we politely say “no” to all such requests. 

We're currently taking submissions for events from June onwards (and that's getting pretty close to becoming July). 

If that fits your time scale for a new stand design or graphics, email [email protected] or call 01702 662 111.

About Guardian Exhibition And Display

Guardian Exhibition And Display specialises in designing and building high-impact exhibition stands and event branding.

We are based just outside Southend, in Essex.

Our address is Unit 2 & 3, 50 Progress Road, Leigh on Sea, Essex. SS9 5PR

Tel: 01702 662 111      www.gdisplay.co.uk