The tale of the angry and embarrassed boss

Photo by Pavel Danilyuk: www.pexels.com

Earlier in the year, I met a shaky-looking exhibitor on a show floor.

It looked like she’d been crying, so I asked if all was okay.

She told me her boss had just visited the stand (it was the last build day), and she (the boss) wasn’t happy with what she saw.

She didn’t like;

• The graphics (not big enough)
• The way things were displayed (too cluttered)
• Nor how the stand was built (it was a shell scheme)

Overall, the unhappy boss stated the stand “gave a poor representation of the business, especially when compared with the stands of competitors."

She also stated "it was emabarrassing to the business.”

Although exhibiting should never be about winning a design contest, stands should always be fit for purpose.

First and foremost, that means ensuring visitors can see what you offer.

It’s there to help visitors consciously or otherwise find what they’re looking for and facilitate conversations that can lead to sales.

And that’s where we can help.

We have years of stand design and building experience drawn from hundreds of successful projects.

Whether your next stand is large or small, single-storey or double-deck, Space Only or a Shell Scheme, we can help your company look as good as you (and your boss) will want it to be.

To see recent examples of our work, visit this page.

To discuss an upcoming event, call 01702 662 111.