Thinking about your exhibition stand as sales equipment

When you exhibit at a trade show, your stand becomes the physical representation of your business. 

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Or at least it's temporarily sited at Olympia, the NEC, ExCeL London or one of the many other exhibition venues we all know and love! 

Many exhibitors think of their stands just as physical structures. 

Places to hang or display exhibits. 

A location within an event to which they can invite their clients and top prospects. 

And of course, those things are true. 

But beyond those uses, your stand has to perform two very important functions.

1. It has to stand out clearly to the people that you most want to meet and do business with

2. It needs to look professional, creating a positive impression in the minds of show visitors

Your stand and the people on it will be the first introduction to your business for many new, prospective clients. 

People who may never have heard or dealt with your business before coming to the event. 

That’s why you need to see your stand not just as a structure that becomes your base for the duration of an event but as a sales asset. 

To fulfil the being noticed role will take strong graphics, digital screens or both. 

To work as a sales asset, your stand needs the eye of a professional designer to draw the important elements of form and function together.  

It’s this kind of thinking we are referring to when we talk about transforming stand spaces and results. 

In order to help our clients improve their event results, we have to make their stand as strong a part of their sales armoury as their stand team or products.   

To see examples of stands that work from a sales perspective visit this page.

To read what our clients think of our approach go here.