How do can you stand out on a small stand at a busy trade show?

How can you stand out on a small stand at a busy trade show? 

Prospective clients often ask us three questions;

1.      Do you need a big stand space to have a successful trade show?

2.      How can a small business compete with companies on large stands in an exhibition?

3.      How can I make my stand look current and appealing?

Small businesses are concerned about being lost among their bigger spending competitors.

They know trade shows are hugely valuable to their businesses, but they also need to know they can compete with their bigger-spending rivals. 

Here are our answers; 

1. Do you need a big stand space to have a successful trade show?

No, you don't.

Many of our clients keep on proving that a large floor area is not a prerequisite for success.

For them, a well organised and professionally designed stand on a modest space works just as effectively with our help and input.

Having clear event objectives is another trait found in our most successful clients.

These are the businesses that use pre-show promotion activities to support their participation.

They send messages designed to attract people who can make a big difference.

Keep in mind that visitors attend trade shows mainly to find new ideas and solutions.

The size of the stand that those ideas come from is not important to them.

2. How can a small business compete with the big stands in an exhibition?

First, by showing up and being present at the events considered to be the leaders in your industry. 

Doing this will put your business in the same arena as more prominent rivals.

Don't see their presence as an impediment to your success. Instead, benefit from all of the promotional pull that those giants have in the market.

As already mentioned, trade show visitors make an effort to attend events because they seek solutions and ideas.

They aren't too fussed whether they find those breakthroughs on big or small stands.

Second, work every angle possible. 

Promote your presence to your clients and prospects. 

Take part in the conference or seminar programme.

Submit entries for new product showcases and other forms of associated contentmarketing that trade shows offer.

Third, do the things those bigger boys and girls can’t.

You can display last-minute additions and changes to your product lines and displays.

Your business can be more nimble and work with shorter lead times than your bigger exhibitor rivals.

Joint-venture with other non-competing exhibitors to get a bigger stand space or a better hall location.

Piggy-back your content on the event's themes to gain publicity before, during and after the show.

You can compete. And to grow, you must.

Without overblowing things, our business is an expert in helping businesses excel at trade shows and events. 

We have a display system that is one of the most versatile globally and a highly experienced team to support you.

We would be delighted to answer question number three in person. 

f you have an upcoming event to think about, email us via [email protected]