How to reduce your trade show risk

Photo by Obi Onyeador on Unsplash

Many exhibitors are facing a dilemma they haven’t had to deal with before. 

Their companies are committed to exhibiting at one or more trade shows scheduled for the first quarter or the first half of next year. 

The events in question were all moved from their original 2020 dates because of the COVID-19 pandemic. 

The commitment arises because the organisers of the rescheduled events, held onto monies paid by their exhibitors, rolling them over to the new dates (retention of funds is covered and permitted under the Terms and Conditions of the event contract).    

In most cases, exhibitors still want to participate, but they have concerns about the level of attendance. 

The big question is; how do they ensure that exhibiting can still be a paying proposition given that expected visitor numbers will be down?

Here’s how we are helping exhibitors who are facing this dilemma. 

If possible, reduce the size of your stand space and your stand. Doing so will reduce your costs and therefore your risk considerably.

If you can’t do that, reduce the cost of your stand by using a simplified design. 

We can help you achieve this and will supply you with alternative formats with no charge made for design time. 

Please note: There is no financial commitment for your business at this stage.

Furthermore, there won’t be any financial commitment unless we print something on your behalf, and we won’t ask for the go-ahead to do that until ten-fourteen days out from the opening. 

And, if an event cancels, we guarantee to refund 100% of any fees paid for stand building.  

So if you are facing this dilemma, here’s a quick summary of how we reduce the “exhibiting risk” to your business. 

• We will supply free stand designs and quotations
• You can choose from great value stand build options; look good for less money
• You will have no financial commitment until two weeks from the show opening
• If you want to reduce costs further, choose from our range of excellent self-build stand options  

It’s a highly flexible approach designed to provide peace of mind for those companies in this unique situation. 

To discuss things in greater detail, email Francesca Conners now; [email protected] or call 01702 662 111.