Published on 10/07/2019
Here’s an extract from a new, in-depth report we are releasing later this month about how to use trade shows to build sales.
Today there are more trade shows and conferences taking place each year than ever before.
The reason why exhibitions are so popular is not hard to fathom.
To quote again from UFI’s June report;
“Exhibitions provide the opportunity for the physical showcase and demonstration of the latest products, services, studies, market trends and opportunities.
They function as a giant platform for face-to-face engagement and potential business relationship building.
This makes them indispensable even in the digital age where online marketing and exchange of thought have become extensive.”
They attend for a variety of reasons.
Some because they have a problem to solve and they need a solution.
Most though attend to see new developments, to get ideas and to find new products and suppliers.
Trade shows provide the space for attendees to get into an ideas frame of mind.
Away from their normal day to day activities, they get to see other possibilities.
Trade shows and conferences attract the people who are most active in their markets.
They take time out to travel to shows. They hunt out new ideas and solutions for their businesses.
And, they aren’t too fussed about whether the businesses supplying those solutions are household names or how big their stands are.
That’s what makes exhibiting so exciting.
There is always the chance to meet people from businesses that can transform your sales.
It’s for these reasons that trade shows are a proven route to new sales even in the age of digital marketing.
Read the full report later this month.
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