Life can be unfair, as Peloton will testify

For less high-tech but equally good for you cycling: Photo by Jeremias Radny on Unsplash

Sales of their hi-tech exercise machines plummeted recently partly because a character in a famous TV show dies after a sweaty session on one of their bikes. 

On Tuesday, Peloton announced their CEO will be “leaving the business.”

Not all of Peloton's woes can be blamed on that show and the infamous episode in which the lead character clearly says the Peloton name (and not in a loving way) on numerous occasions. 

Contrast how Peloton sales boomed massively during the Pandemic.

A new factory was purchased to keep up with demand. 

Unfortunately, sales slowed as gyms reopened and profit forecasts were missed. 

Hence the departure of a leader previously seen as a star performer.  

It must be galling to have sales dented massively by a fictitious incident in a fictional TV drama. 

As I said, life can be unfair. 

What does any of this have to do with exhibitions? 

Not a lot except to say that here at Guardian Display, we deal in the real world of helping clients build their sales.