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Transforming Your Shell Scheme Stand: Simple Tips for Maximum Impact

Transforming Your Shell Scheme Stand: Simple Tips for Maximum Impact

Corner stands give you better display options.

Whether open on two or three sides or islands, corner positions work exceptionally well.

That’s because they’re more visible to attendees and visitor access is easier.

The stand highlighted above, designed and built for ESI Automotive, made the most of a 6m x 6m corner position.

Plus, we made good use of ESI’s strong branding all around the stand;

  • We placed a 4m tall lightbox at the rear
  • Applied a very large graphic display on the rear and side walls
  • Branded the information desk at the front of the stand

Does that mean a one-open-sided stand won’t work?

Not at all.

One-open-sided stands can be highly effective, and some products lend themselves better to that layout.

However, in our experience, a corner stand will work better for most exhibitors for the reasons given above.

And you don’t need 36sqm of space to prove that point.

In many events, there are corner stands from 12-15sqm and upwards.

If you’re considering booking a space at an upcoming show, secure a corner position if you can.

Once that’s confirmed, talk to us about a design that will help you stand out to the people you most want to be doing business with in the future.

For more on our approach to stand design, see this page.

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