Telford International Centre / Telford
We delivered a custom designed stand that felt both natural and professional, combining rustic materials with modern finishes. The layout encouraged visitor flow from every direction, while key branding elements including bold overhead signage and full-height branded graphics ensured strong visibility across the exhibition.
The space was thoughtfully divided into zones:
Product Sampling Area for visitors to explore the range
Seating Zone for informal chats with stockists and buyers
Display Units for showcasing Wilson’s packaging across product lines
Backlit Brand Wall anchoring the stand with clean, confident identity
We used a raised timber-effect floor to add warmth and tactility, paired with LED lighting accents to highlight key messaging and product shelving. The result was a stand that was approachable, on-brand, and built to convert.
6m x 6m Island Stand with four open sides to maximise visitor flow
Natural Timber Aesthetic to reflect brand values
Freestanding Product Displays for easy browsing and restocking
Integrated Hospitality Area for casual buyer meetings
Overhead Signage & Lighting for strong brand presence
Custom Flooring & Sustainable Materials to support an eco-conscious ethos
The Wilson Pet Foods stand became a naturally busy hub at the show, driving consistent footfall and allowing the team to engage with both new and existing clients and retailers. The space struck the perfect balance between product showcase and warm, welcoming brand space, helping Wilson continue to expand their footprint in the UK pet market and beyond.
