ExCeL London
The client needed an open, highly interactive “space only” layout to launch their latest high-speed networking solutions. The stand structure had to accommodate integrated presentation screens, multiple branding touchpoints, dedicated hospitality seating, and a striking overhead focal point to stand out across the exhibition hall.
We engineered a cutting-edge 6m x 5m Aluvision framework featuring a sleek curved architectural profile wrapped in premium wood panelling and a custom slatted wooden pergola roof.
Visual Dominance: Suspended a massive 3000mm x 1000mm circular hanging banner directly above the stand for 360-degree high-level brand visibility.
Digital Integration: Flush-mounted two 55″ TV screens and four 32″ TV screens alongside dynamic color-matched LED strip lighting accents to present live product telemetry.
Ergonomic Design: Built two curved reception counters with bespoke illuminated slatted-light facades right at the aisle lines, maximizing booth accessibility while hosting discrete internal meeting areas.
