Paris, France
The key objective for this project was to create a display space that made the complexity of Tate’s engineered systems visually accessible. To achieve this, Guardian Display designed a layout that incorporated both large format graphic storytelling and real hardware mounting points. The left-hand display wall presented a live physical demonstration of Tate’s infrastructure systems, allowing visitors to examine components up close and understand how the integrated power, pathways, and mechanical solutions come together inside modern, mission critical facilities.
On the right hand side of the stand, bold, sweeping blue graphic panels created a strong visual identity that aligned with Tate’s brand. The messaging, “Floor-to-Ceiling Infrastructure Solutions for Data Centres,” was positioned prominently, ensuring immediate clarity of purpose for passersby. A centrally positioned monitor mount provided the flexibility for video demonstrations or digital presentations, adding an additional layer of engagement.
The central counter formed the operational hub of the stand. Built using modern modular components, it served both as a meet-and-greet point and as a functional workstation for consultation and material handling. The counter used a clean black-and-white palette consistent with Tate’s visual identity, helping maintain a cohesive overall aesthetic. This functional space supported meaningful technical discussions, allowing the Tate team to talk through specifications, performance features, and system integrations with visitors.
Graphic panels throughout the installation communicated key benefits of the Konnect system: precision engineering, fully integrated pathways, improved power and cooling management, and the modularity required for data-driven environments. Circular iconography provided quick-reference visual cues, helping visitors grasp the system’s key attributes even at a glance. A QR code printed directly onto the wall expanded the storytelling digitally, enabling visitors to access extended technical content on their own devices—an effective touch for a technology-focused audience.
Lighting and flooring were selected to reinforce a clean, engineered atmosphere. The light wood flooring introduced a subtle contrast that helped distinguish the stand footprint from the surrounding hall while maintaining a modern, premium feel. Overhead lighting accentuated the structural elements and ensured the demonstration rig was clearly visible from aisle distance.
Installation was executed efficiently in a busy exhibition hall environment. Guardian Display coordinated all structural assembly, graphic application, and finishing touches, ensuring the stand was delivered flawlessly and on schedule. Our team worked closely with Tate to ensure the product demonstration elements were securely mounted, accurately aligned, and optimally displayed.
The final result was a professional, technically focused exhibition presence that communicated Tate Europe’s expertise. By blending real-world demonstration hardware with strong brand messaging and a contemporary aesthetic, Guardian Display provided Tate with an engaging platform to connect with data centre professionals, showcase engineering innovation, and reinforce their position as a leader in integrated infrastructure solutions.
