NEC, Birmingham
The stand design centred around SolAire’s bold orange brand identity, creating instant visibility on the show floor. Large-format wall graphics communicated SolAire’s key propositions – smart heating in every room, Warming homes, apartments and student accommodations, and Stock in the UK with guaranteed fast delivery. This direct, benefit-led messaging ensured visitors immediately understood SolAire’s offering before stepping onto the stand.
A dedicated WiFi heating zone on the left-hand side highlighted SolAire’s app based heating systems. Clear visuals demonstrated mobile control, smart home integration, autonomous heating modes, and real-time energy efficient performance. By incorporating lifestyle imagery and UI graphics, this zone effectively communicated the benefits of smart heating in a relatable, user-friendly way an essential visual strategy for a tech-focused product category.
At the centre of the stand, a tall branded tower acted as an anchor and high-level signage point. It featured a mounted screen for video content, such as product demonstrations, installation guides and customer-use scenarios. This created a dynamic focal point that helped attract footfall from multiple directions.
Product demonstration was a core part of the brief, and Guardian Display integrated real SolAire radiators and towel rails throughout the stand. Positioned across a combination of orange and charcoal backdrops, these products were displayed gallery style, giving the stand a professional showroom feel. LED spotlights added emphasis to each product, ensuring details such as texture, finish and design quality were clearly highlighted.
The right-hand wall introduced SolAire’s premium Verda range, using contrasting dark graphics to differentiate it from the core product line. This helped create a clear visual hierarchy and allowed the brand to showcase a specialist sub-range without overwhelming visitors.
A central counter with illuminated graphics provided a welcoming reception point for staff greeting customers and discussing heating solutions. Behind it, a large printed feature wall highlighted the impressive milestone of “Nearly 1,000,000 installed across the UK,” reinforcing SolAire’s credibility and market penetration.
Open-plan visitor seating was included to encourage longer conversations. White café-style furniture kept the area bright and neutral, softening the bold orange branding while maintaining a modern and accessible feel. The black flooring defined the stand’s footprint and added contrast, ensuring the products and graphics remained the heroes of the space.
Guardian Display delivered full project management, build, and on-site installation, ensuring the stand was completed with precision and aligned perfectly with SolAire’s brand aesthetic. The final result was a high-impact exhibition stand that combined strong product presentation with clear messaging—positioning SolAire as a leader in smart, efficient heating solutions.
This project demonstrates Guardian Display’s ability to create engaging, product-focused exhibition environments that elevate brands and enhance customer engagement across residential, commercial and technology-led sectors.
