ExCeL London
The client required an open layout that balanced interactive digital demonstrations with comfortable meeting areas. The design had to prominently feature their 25-year industry heritage, display their key global partners, and make it easy for attendees to interact via mobile devices.
We engineered a premium 8m x 3m framework raised on a custom platform to maximize presence in a crowded venue hall.
Vibrant LED Flooring: We built a custom 40mm floor platform finished with bright orange LED strip lighting along all the exposed outer edges, instantly drawing eyes down the aisle.
Digital Integration: We flush-mounted a massive 75″ TV screen directly into the matte-black fabric backwalls to showcase live AI platform telemetry at eye level.
Smart Layout & Greeting: We positioned a large, custom curved reception counter measuring 3100mm x 1100mm right at the front boundary, featuring integrated QR “Scan me” graphic codes for quick mobile lead capture.
Dedicated Zones: We neatly separated the floor plan into a formal consultation area with an elegant table and white chairs on one side, and a high-impact brand heritage feature wall on the other.
