London
Rely required an eyecatching visual feature that would immediately draw attention and reflect the energy and confidence of their brand. To meet this need, Guardian Display engineered a series of slimline, EDGE lit lightboxes that produced a distinctive neon style glow outlining each graphic panel. These illuminated frames created a futuristic halo effect, giving the structures a unique visual signature that differentiated them from traditional backlit displays. The result was a highly modern, visually arresting set of branded elements that amplified Rely’s identity in the room.
The graphic panels themselves were designed to highlight Rely’s core message: “Buy to Let Lending – Built to Back You.” The bold, high contrast colour palette of deep blues and greens worked seamlessly with the EDGE-lit lighting system, allowing the illumination to enhance the artwork rather than overpower it. Clean, geometric design elements and subtle halftone textures supported the contemporary aesthetic, making the overall presentation feel sharp, professional and technically sophisticated.
A standout feature was the inclusion of lifestyle photography integrated into the primary lightboxes. Alongside the photography, one of the lightboxes included a QR code printed centrally, enabling instant digital engagement and driving traffic directly to Rely’s website during the event.
In addition to the vertical lightboxes, Guardian Display created a matching EDGE lit counter, completing the branded setup with a functional surface for event interaction. The counter featured the same illuminated perimeter and complementary artwork, ensuring that every visible touchpoint aligned perfectly with the overall brand aesthetic. This consistency helped reinforce Rely’s identity and created a cohesive visitor experience.
The installation was designed to be both visually impactful and practical. The slim profile of the frames allowed for easy placement within the venue without obstructing guest flow, while the freestanding format meant the structures could be positioned flexibly depending on event requirements. Despite the dramatic lighting effects, the units remained energy efficient and cool to the touch, making them suitable for extended use in indoor settings.
Executing this project required precision and attention to detail. Guardian Display managed all production elements from illumination setup to graphic preparation and on-site installation, ensuring flawless presentation on the day. The final result exceeded expectations, with the EDGE-lit system delivering a true “wow factor” that elevated the brand’s presence and reinforced the forward thinking nature of Rely.
This project showcases Guardian Display’s ability to push beyond traditional display formats, blending innovative lighting technology with strong, confident branding. The EDGE lit lightboxes created for Rely are a testament to how impactful, well crafted visual environments can transform a corporate event and leave a lasting impression.