London
Christy, the official towel supplier to the Wimbledon Championships, required an immersive, high-end retail pop-up installation at Garrison Square in Chelsea Barracks. To celebrate their historic sporting partnership during the two week tournament, the space demanded a vibrant and prestigious visual identity. The brief focused on creating an engaging internal shop layout that optimized product merchandising for their premium linens while seamlessly reflecting the iconic aesthetic of the Wimbledon championships.
We developed a premium, thematic retail environment centered around Wimbledon’s signature green and purple color palette. The design utilized a striking, custom-engineered circular floor graphic to anchor the shop’s central merchandising zone. To maximize product accessibility and structural depth, we arranged sleek, multi-level circular display stands paired with textured, faux-turf presentation cubes, creating an authentic and captivating premium retail experience.
The installation featured a high-impact, precision contour-cut circular floor graphic displaying vibrant Wimbledon branding, transforming the store’s primary footprint into a thematic focal point.
Sleek, pristine white circular merchandise plinths were strategically positioned to elevate product visibility, offering multi-tiered space to showcase premium linen collections.
The layout integrated custom-wrapped structural turf cubes and display bases, effortlessly bringing the traditional lawn-tennis aesthetic into a luxury indoor retail setting.
The setup seamlessly balanced dense product stocking with elegant, high-end props and curated floral arrangements to maintain an upscale boutique atmosphere.
Guardian Display managed the end-to-end production pipeline in-house, leveraging our advanced large-format printing capabilities to ensure exceptional color accuracy for the iconic tournament branding. Our expert on-site installation team executed a rapid, flawless fitting at Chelsea Barracks, achieving perfectly flush seams on the circular flooring and immaculate placement of all retail fixtures to meet the luxury brand’s rigorous standards.
The completed retail installation provided Christy with a highly prestigious, visually arresting presence that perfectly complemented their two week Wimbledon experiential event. By masterfully blending flawless branded flooring with tailored merchandise zones, the space successfully captivated high-end shoppers, elevated product presentation, and delivered a memorable, immersive brand experience.
