MadCap Software

ExCeL London

To showcase their future facing enterprise learning platforms at Learning Technologies, MadCap Software required a premium, digitally active exhibition presence. Guardian Display built an 18m² Aluvision stand that perfectly captured a high tech corporate aesthetic using striking illumination.
18m2
2 Sides

MadCap Software

ExCeL London

Space Only Stands
Event Branding
18m2
2 Sides

The Brief

The client needed an inviting “space only” layout to communicate their AI-ready scalable learning capabilities. The architecture required high-definition brand messaging, integrated multimedia screens for deep-dive product demonstrations, a secure reception point, and a professional hospitality area to host client consultations.

 

The Solution

We deployed a sleek 6m x 3m Aluvision framework elevated on a premium 40mm platform featuring built-in LED lighting applied across all exposed structural edges.

Visual Impact: Utilized seamless deep blue graphic walls styled with smooth, modern curved canopy lines to frame the entire booth presentation area.

Digital Presentation: Flush-mounted a large 65″ TV screen on the right hand focal wall to showcase dynamic product software content right at eye level.

Engagement Layout: Anchored the open floor plan with a 1488mm wide lockable presentation counter at the front boundary, paired with a dedicated rear hospitality area featuring a bar table and high stools.

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