ExCeL London
The client needed an inviting “space only” layout to communicate their AI-ready scalable learning capabilities. The architecture required high-definition brand messaging, integrated multimedia screens for deep-dive product demonstrations, a secure reception point, and a professional hospitality area to host client consultations.
We deployed a sleek 6m x 3m Aluvision framework elevated on a premium 40mm platform featuring built-in LED lighting applied across all exposed structural edges.
Visual Impact: Utilized seamless deep blue graphic walls styled with smooth, modern curved canopy lines to frame the entire booth presentation area.
Digital Presentation: Flush-mounted a large 65″ TV screen on the right hand focal wall to showcase dynamic product software content right at eye level.
Engagement Layout: Anchored the open floor plan with a 1488mm wide lockable presentation counter at the front boundary, paired with a dedicated rear hospitality area featuring a bar table and high stools.



