Excel London
Imago Venues required a high-impact, welcoming exhibition stand for The Meetings Show at ExCeL London to showcase their portfolio of world-class conference and event spaces. The design needed to aggressively deploy their new “Bringing Our A-Game to Your Away Game” campaign through dominant, energetic brand colors and large-scale lifestyle photography. Functionally, the space demanded multiple open-plan touchpoints where representatives could host simultaneous, face-to-face business appointments without the footprint feeling overcrowded.
We engineered a clean, sophisticated modular Aluvision environment that utilized a highly open corner configuration. The structure featured a towering L-shaped graphic wall dressed in a vibrant deep orange, navy blue, and white brand palette. To break up the floor area naturally, we installed premium wood-effect vinyl flooring and arranged two bespoke, teardrop-shaped clover networking pods complete with integrated charging hubs and minimalist bar stool seating.
The stand was anchored by an immaculate, seamless fabric tension wall displaying high-definition corporate messaging and portrait imagery, ensuring maximum visibility across the ExCeL London hall. [1]
Two custom-manufactured, matte black columnar presentation bars with unique white multi-tiered teardrop tops were positioned to create independent, approachable consultation zones.
A dedicated structural return wall neatly itemized Imago’s premier properties—including Burleigh Court, Holywell Park, and The Link Hotel—acting as a quick-reference visual directory for passing event planners. [1]
The entire stand footprint was finished in a high-grade, natural oak-effect vinyl floor, adding an upscale, warm hospitality aesthetic that contrasts sharply with the vibrant graphics.
Guardian Display handled the end-to-end production process, utilizing our precision large-format print capabilities to ensure flawless color matching for Imago’s energetic campaign colors. On-site at Stand D82 within ExCeL London, our expert installation team executed a rapid and meticulous assembly, cleanly managing all hidden internal wire routing for the countertop device stations and executing perfect edge-finishing on the architectural walls. [1, 2]
The completed exhibition stand provided Imago Venues with an authoritative, energetic presence that perfectly supported their commercial goals at The Meetings Show. By balancing bold, personality-driven lifestyle graphics with relaxed yet highly functional networking pods, the space successfully elevated brand visibility and facilitated high-volume B2B lead generation throughout the event. [1, 3]
