London
Holy wanted an exhibition stand that would capture attention at Barcode Festival and reflect the brand’s bold personality. As a challenger in the soft drinks market, the stand needed to encourage visitors to stop, sample products and discover the growing range of flavours in a fun, welcoming environment.
The stand also needed to maximise brand visibility, provide practical serving and storage space, and create an engaging backdrop for conversations with festival-goers throughout the event.
Working closely with the Holy team, Guardian Display created a vibrant 3m x 3m Aluvision exhibition stand that delivered maximum impact within a compact footprint.
An open-fronted layout welcomed visitors onto the stand, while oversized product displays, colourful graphics and a striking suspended Holy logo ensured the brand stood out from every angle. A branded serving counter provided a focal point for product sampling, with integrated storage keeping the space organised throughout the festival. The bold black-and-white chequerboard flooring added energy to the design and reinforced Holy’s distinctive visual identity.
Large-scale replica product tubs immediately attracted attention, creating an eye-catching display that encouraged visitors to stop and explore the Holy range.
A suspended Holy logo and vibrant branded graphics delivered excellent visibility across the festival, ensuring the stand remained instantly recognisable from a distance.
A centrally positioned branded counter created an inviting space for serving samples, answering questions and engaging directly with visitors.
The stand’s open design encouraged footfall from multiple directions, making it easy for festival-goers to step inside, interact with the team and experience the brand.
Guardian Display managed the project from concept through to installation, delivering a premium modular stand that balanced visual impact with practical functionality. Every element was carefully considered to support efficient product sampling while maintaining a clean, organised and engaging exhibition space throughout Barcode Festival.
The completed stand provided Holy with a vibrant platform to showcase its brand, introduce visitors to its range of soft drinks and create meaningful conversations throughout the festival.
By combining bold branding, oversized product displays and an inviting sampling experience, the stand successfully reflected Holy’s energetic identity while delivering strong visitor engagement. The project demonstrates Guardian Display’s ability to create memorable exhibition spaces that help brands stand out in busy festival environments.
