ExCeL London
The client needed an open and functional layout to demonstrate their powerful retail software solutions. The stand architecture had to accommodate a large digital presentation screen, prominent corporate branding, a dedicated hospitality seating zone, and a secure greeting counter to manage visitor leads.
We engineered a premium 3m x 4m Aluvision framework utilizing smooth curved canopy lines and clean, high-contrast monochrome graphic panels.
High Impact Branding: Integrated a massive 3D corporate logo measuring approximately 2900mm x 490mm across the elevated header panel for maximum venue visibility.
Digital Display: Flush-mounted a prominent 65″ TV screen on the main presentation wall to deliver crisp, eye-level live software demonstrations.
Ergonomic Flow: Positioned a professional 1116mm wide reception counter directly on the aisle line for initial lead capture, leaving the open curved corner free for a dedicated table and stool seating zone.
