Olympia, London
The concept blended bespoke exhibition stand design with a fun experiential twist: a fully branded rolled ice cream bar at the heart of the space. This feature created an immediate reason for visitors to stop, engage and start a conversation with the Lendhub team. Guardian Display translated the brand’s soft gradient palette and rounded typography into a clean, modern stand architecture that felt approachable and distinctly different from traditional financial services booths.
The stand sat on a light wood effect raised floor, setting it apart from the red aisle and giving a fresh, contemporary base for the design. Curved front counters carried the Lendhub logo and strapline, with a playful “melting” graphic edge that echoed the ice cream concept. These curves softened the geometry of the space, reinforcing the idea of finance that feels friendly rather than intimidating.
A tall central column formed the core of the stand, wrapped in pastel brand colours and bold messaging such as “Borrowing made easy” and key product icons. The upper section housed a large digital screen, visible across the show floor, looping product explainers and rate information. This vertical element acted as a beacon, ensuring strong long range visibility and anchoring the stand within the wider exhibition.
Integrated QR codes on the column and counters provided a simple way for visitors to access Lendhub’s website, product details and online enquiry forms, supporting lead capture long after the show closed.
The front counter was configured as a live rolled ice cream station, with branded pots, toppings and utensils carefully laid out to keep the bar looking inviting throughout the day. This interactive feature encouraged visitors to linger, giving the Lendhub team valuable time to talk through products and criteria in a relaxed setting.
Behind the central column, informal seating and planter details softened the environment and created natural breakout points for more detailed discussions. The open plan layout allowed delegates to flow comfortably around the stand, with multiple touchpoints for conversation rather than a single, congested reception desk.
As a UK exhibition stand design and build company, Guardian Display managed the full project from 3D visualisation and technical detailing through to manufacture, logistics and on site installation. Careful planning ensured the ice cream activation integrated safely with electrics, refrigeration and visitor flow, while still maintaining clear sightlines to the digital screen and key branding.
The finished space delivered exactly what Lendhub needed: a high impact, highly social stand that attracted constant traffic, made the brand memorable and positioned the company as a fresh, modern lender among more traditional finance providers.
This project showcases Guardian Display’s ability to create bespoke exhibition stands for financial and fintech brands, combining strong visual identity with experiential features that drive engagement and quality conversations on the show floor.
