NEC / Birmingham
Working closely with the team at Essence Group, we designed a compact yet highly functional stand, centred around sleek minimalism and high brand visibility. The clean lines and bold turquoise to purple gradient ensured MyShield’s brand identity was instantly recognisable.
The back wall featured integrated shelving and lighting to elegantly display products, supported by a built-in media screen for engaging video content. A small coffee service area helped create a welcoming atmosphere, encouraging meaningful conversations. High tables and bar stools facilitated both product demonstrations and informal meetings throughout the event.
The stand was built using our versatile Aluvision framework, which allowed for curved edges and a polished, seamless finish, while subtle underfloor LED lighting added an extra layer of sophistication.
6m x 4m Compact Stand with impactful back wall design
Aluvision Framework with soft corner radii and concealed fixings
Backlit Product Display Shelving for an elevated retail-style effect
Integrated AV screen to support product storytelling
Coffee Station & Casual Seating to encourage dwell time
Underfloor LED Edge Lighting to define the stand and elevate ambience
The Essence Group stand for MyShield was a standout among similarly sized builds at the event, receiving praise for its clean execution, practical layout, and brand-forward aesthetic. It provided the perfect platform for launching the MyShield system to a UK audience, and the space performed beyond expectations in terms of lead generation and on stand engagement.
