ExCeL London
The client needed an open, accessible “space only” layout that could clearly break down their core joint services: Design, Build, Manage, and Maintain. The design required distinct touchpoints for multiple attendee conversations, integrated multimedia displays, central lockable storage, and a striking overhead structure to stand out across a crowded hall.
We deployed a premium 8m x 6m Aluvision framework utilizing crisp corporate branding and bright orange accents to anchor the booth space.
High Level Branding: Suspended a massive 3000mm x 3000mm square hanging banner directly over the space to ensure maximum visibility from across the venue.
Interactive Zones: Distributed four standalone informational pods equipped with integrated TV screens across all open aisle boundaries to drive independent visitor engagement.
Smart Storage: Constructed a centralized 2976mm wide U-shaped service counter complete with an access hatch and secure lockable storage, anchoring the presentation screens while maintaining a completely open floor plan.
