The NEC, Birmingham
We focused on visual storytelling, product display, and sustainability messaging, all brought together in a clean, modern design that reflected Elopak’s values.
Key features of the stand included:
Bold branding: A high-level fascia ensured the Elopak logo was clearly visible from across the show floor, reinforcing brand recognition.
Product spotlight: Custom-built shelving displayed rows of sample cartons, while printed graphics highlighted the D-PAK™ range—designed for refill convenience in the home and personal care sectors.
Sustainability messaging: The stand’s backwall featured aspirational branding with the message “Let’s reach your climate goals together”, reinforcing Elopak’s environmental mission.
Interactive screen: Centrally mounted to showcase campaign and product videos, adding motion and interest to the space.
Meeting zone: A compact table and stool set encouraged comfortable face-to-face interactions within the limited footprint.
Storage integration: A built-in cupboard offered discreet storage without compromising the clean, open layout.
The 4x3m stand punched well above its weight, drawing in passers-by with its inviting layout and strong messaging. The combination of product visibility, digital content, and sustainability storytelling helped Elopak achieve standout engagement and positive feedback throughout the event.
This project is a perfect example of how smaller spaces can deliver big results when thoughtfully designed and executed with purpose.
