NEC, Birmingham
The client needed an inviting “space only” layout that could seamlessly host three completely different brands: Black+Decker, Grundig, and Hello Kitty Cat Care. The design had to provide massive shelving capacities for product merchandise while integrating hidden storage and a professional welcoming counter.
We engineered a premium 12m x 5.5m Aluvision framework utilizing warm wood-grain finishes and realistic artificial grass flooring to complement the garden and leisure event theme.
Multi Brand Zoning: Created distinct, dedicated visual sections for Black+Decker, Grundig, and Hello Kitty Cat Care using high-definition graphic walls.
Integrated Display Systems: Installed custom retail shelving runs including 4no, 6no, and 10no shelf configurations alongside heavy-duty wire grid displays.
Smart Architecture: Seamlessly built an 1860mm x 992mm secure walk-in storage room into the framework and positioned a matching wood-grain lockable reception counter right at the front for maximum visitor engagement.
