ExCeL, London
We delivered a visually striking, concept led stand that fully embodied the Bob Snail identity. The structure featured bespoke curved forms and sculptural elements that subtly referenced the brand’s signature snail character – bringing fun and movement to the space without sacrificing style or professionalism.
Integrated backlit lighting ran throughout the stand to cast a warm, inviting glow, while carefully positioned product bays allowed the brand’s colourful packaging to pop. The highlight? 3D backlit logos, mounted proudly and illuminated to create brand visibility from every angle—adding depth, theatre, and instant recognition.
Every element, from the flowing shapes to the illuminated signage worked in harmony to create a whimsical yet refined atmosphere, perfectly tailored to the family friendly food sector that they are associated with.
Bespoke sculptural elements inspired by the ‘snail’ theme
3D backlit Bob Snail logos for maximum brand visibility
Warm ambient lighting to highlight key zones and products
Integrated product displays designed around customer interaction
High-impact graphic panels to reinforce playful brand identity
Engaging layout that balanced open accessibility with standout visuals
The stand was a visitor favourite, attracting attention from buyers, media, and families alike. Visitors were drawn in by the immersive design and stayed for the vibrant samples and friendly team. It delivered both brand impact and lead generation, proving that fun and function can go hand in hand.
