ExCel / London
We delivered a clean, stylish 8m x 5m stand that acted as both a product showcase and a brand statement. The design drew inspiration from Bloch’s premium aesthetic, which balanced strong brand graphics with an airy, open-plan layout that welcomed both dancers and industry buyers.
The space included:
Dedicated Product Zones for footwear, apparel, and accessories
Freestanding plinths and shelving to allow full visibility of key items
High level branding to stand out across the show floor
Subtle LED stripe lighting to bring warmth to the product displays
A central engagement area for trying on products and talking to the team
We used a raised 40mm high floor with contrasting brand colour edging, giving the stand a boutique-style appearance, while still supporting durability and high-traffic movement.
8m x 5m Custom Stand with open sides for high accessibility
Tailored product displays designed around Bloch’s merchandising needs
Elegant back wall graphics to support key marketing messages
Stylish lighting that elevated product detail and atmosphere
Minimalist furniture to maintain a clean and premium visual flow
Bloch’s stand was an event highlight. drawing large crowds of both aspiring dancers and industry professionals. The layout encouraged movement through the space and created an on brand environment which was aspirational and retail-ready. The stand successfully supported new product launches and boosted engagement with both loyal customers and new audiences alike.
